by Darbee Dill
Ready to master the art of Facebook advertising? This quiz is designed to challenge your understanding of Facebook Ads, from targeting strategies to ad formats and performance metrics. Whether you’re a seasoned marketer or just getting started, this quiz will help you gauge your expertise and uncover areas for improvement. Let’s dive in and see how much you really know about leveraging Facebook Ads for successful marketing campaigns!
We recommend that you do not leave the page that you are taking this quiz in. Stay honest 🙂
Facebook Ads Quiz Questions Overview
1. What is the primary objective of Facebook Ads?
To increase brand awareness
To generate leads
To drive traffic to a website
All of the above
2. Which of the following is NOT a Facebook ad format?
Carousel
Video
Slideshow
Pop-up
3. What is the Facebook Pixel used for?
To measure ad performance
To track website conversions
To retarget website visitors
All of the above
4. Which metric indicates the number of times your ad was shown?
Reach
Impressions
Engagement
Click-Through Rate
5. What does CPC stand for in Facebook Ads?
Cost Per Click
Cost Per Conversion
Cost Per Campaign
Cost Per Customer
6. Which targeting option allows you to reach people who have engaged with your content?
Lookalike Audience
Custom Audience
Saved Audience
Interest Targeting
7. What is the maximum character limit for a Facebook ad headline?
25 characters
40 characters
50 characters
60 characters
8. Which feature allows advertisers to show ads to users similar to their existing customers?
Interest Targeting
Behavioral Targeting
Lookalike Audience
Demographic Targeting
9. What is the purpose of A/B testing in Facebook Ads?
To test different ad formats
To compare different audience segments
To determine the best performing ad variations
All of the above
10. Which tool can be used to create and manage Facebook ad campaigns?
Facebook Business Suite
Facebook Ads Manager
Facebook Creator Studio
Facebook Analytics
11. What is the benefit of using video ads on Facebook?
Higher engagement rates
Ability to convey more information
Better storytelling potential
All of the above
12. Which metric measures the percentage of people who clicked on your ad after seeing it?
Conversion Rate
Click-Through Rate (CTR)
Engagement Rate
Bounce Rate
13. What is the purpose of Facebook’s Audience Network?
To display ads on third-party apps and websites
To increase organic reach
To improve ad targeting
To create custom audiences
14. Which ad objective should you choose if you want to drive traffic to your website?
Brand Awareness
Traffic
Engagement
Conversions
15. What is the maximum number of images you can use in a Facebook Carousel ad?
5 images
10 images
15 images
20 images
16. Which feature allows you to show ads to people who have visited your website?
Lookalike Audience
Custom Audience
Saved Audience
Interest Targeting
17. What is the purpose of Facebook’s Ad Relevance Diagnostics?
To measure ad relevance
To provide feedback on ad performance
To suggest ways to improve ad quality
All of the above
18. Which metric indicates the cost of acquiring a new customer through Facebook Ads?
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
19. What is the benefit of using Facebook’s Dynamic Ads?
Automatically show relevant products to users
Increase ad engagement
Improve conversion rates
All of the above
20. Which of the following is a placement option for Facebook Ads?
Facebook News Feed
Instagram Stories
Audience Network
All of the above
We recommend that you do not leave the page that you are taking this quiz in. Stay honest 🙂
